Plastic Free July had humble beginnings in back in 2011 when Rebecca Prince-Ruiz had the idea of refusing to buy or accept single use plastics for the month of July, just to see if she could. She asked people around her if they wanted to do it too and now it is a global movement with an estimated 140 million people from 195 countries participating in 2022.
I wanted to Talk to Rebecca, not only because she is amazing, but also, Plastic Free July is truly a grassroots movement that has made a global impact. And I was so curious to hear how it started and how it grew. Rebecca is also overflowing with stories of people making change at all levels of society and business and she happily delves into discussions about balancing personal responsibility with demanding action from corporations and governments and we also had some great questions from the audience as well.
Plastic Free July
Book: Plastic Free
By Rebecca Prince-Ruiz and Joanna Atherford Finn
Global plastics treaty
Zero Waste Victoria
Some other plastic education media pieces:
Climate Town: Plastic Recycling is a scam
DW Planet A: Recycling Myth
The Story of Plastic